Bake and Race

immersive themed experience design & engineering, from design, to ride, to retail

interactive go-kart attraction tailored to individual guest experiences, based on existing film & IP

Concept Art, 3D Modeling (Blender, Fusion 360), Signage Graphic Design, Animation, FEA Engineering Analysis (Solidworks), ASTM Calculations

Project Duration: June - August 2022

Guest Narrative

Design & Engineer an immersive experience inspired by a kart-making scene from an existing film to give guests the experience of building their own kart, becoming a racer, and realizing that they, too, are capable.

Concept

“Now that I’m Princess around here, I’ve decided that everyone gets a chance to race in Sugar Rush. I just developed a new track: will you help me test it out?

First, you’ve got to design your kart. Welcome to my sweet new kart bakery!”