Sacred Cow: Branding
re-branding concept design for an all-natural handcrafted artisan granola brand
Brand Design & Brand Strategy, Adobe Illustrator, Adobe Photoshop
self-guided mock portfolio project
project duration: 24 hours
Munroe Dairy & Sacred Cow
is a family-owned, Providence-based dairy company founded in 1881 that specializes in home delivery. Currently, they sell a variety of locally-sourced products, from milk and yogurt, to fresh produce, coffee, and granola.
Sacred Cow is their all-natural granola brand, hand made with grains, nuts, seeds, and fruit.
Project Purpose
My first experience with Sacred Cow granola was when I received a jar as a gift from a friend. After the mason jar sat on my desk in front of my laptop for a couple of weeks, I came to the conclusion that, compared to its wonderful taste, the branding could be improved and updated to better suit a younger audience.
In addition, I wanted to challenge myself with a 24 Hour time limit to see how much I could accomplish under pressure & how thoroughly I could think through my designs.
Design Process
Final Mock-Ups
Restrictive vs. Limitless
how this project was transformative
Branding Design is about crafting a complete story.
Without branding, the consumer would have difficulty consuming. A consistent brand guides its audience to how to understand a company, a person, or a product.
Design is Restrictive.
Much like engineering, Design has its constraints. Whether it’s the specific audience, the limited color palette, or the constrained number of materials, there is always a strict aspect of design.
Design is Limitless.
Much like art, Design allows for unlimited creativity. While there are constraints, what is possible is endless. It’s like writing a sonnet or poem: there is a strict requirement on the number of lines, but what I write about is completely up to me.
Tools & Skills I Used
Traditional sketching to ideate logo rebrand designs after researching & creating a concept
Pinterest for moodboard images
Adobe Illustrator to vectorize sketches & create type-based logo
Adobe Photoshop to mockup designs onto & photoshop granola into jars for visualization
If I Had More Time, I would…
spend more time sketching newer & more creative ideas, branching out from obvious imagery
research further into the brand & incorporate the brand’s voice into the designs
expand mock-ups to granola in pouches & other containers